Founded by emerging designer Yiota Louka, Hydroxyl is a fashion label rooted in balance. Inspired by the precision of architecture, each piece is a studied composition of structure and fluidity  designed to transform not only the silhouette, but the presence of the wearer.

The brand’s name carries layered meaning: drawn from the hydroxyl radical (–OH), a union of oxygen and hydrogen, it reflects the essential elements of water, movement, and transformation. A symbol of renewal, connection, and becoming.

“YL” represents the initials of the designer, while the Greek letter “λ” (lambda) stands as a quiet emblem of clarity, origin, and flow  linking science and identity in a single elegant stroke.

At Hydroxyl, fashion is not just worn  it is constructed.
Every piece is an expression of structure, soul, and quiet power.

This is Hydroxyl.